Manthm

Challenge:

Create a men's grooming brand for mass off-price retail centered on clean design, everyday utility, and accessible value.

Outcome:

An expanding grooming assortment developed from trimmers and implements into scalp massagers, LED mirrors, exfoliating sponges, and other everyday care products.

My Role:

Brand Identity · Product Development · Packaging · Sell Sheets · Creative DirectionDesign System:

Shelf Impact
Brand Recognition
Premium Perception
Category Differentiation
Effortless Navigation
Range Cohesion